Logistics and distribution
Distribution company, Waterfall City
One brochure site tried to speak to procurement managers and homeowners at the same time, and converted neither.
Before
- Quote requests
- 7/mo
- Avg. session
- 0:38
- B2B downloads
- None
After
- Quote requests
- 41/mo
- Avg. session
- 2:14
- B2B downloads
- 63/mo
- Split the site into a consumer path and a procurement path from the hero
- Added a downloadable company profile and compliance pack
- Separate goal tracking for each audience in GA4
Quote requests grew almost six-fold and the sales team could finally see which lane produced revenue.
